Home// Playlists// Starting a Company// Getting Started Save Getting Started Before you're ready to build a startup, you have to lay the foundation. This playlist shares advice around starting up. 33 audio clips List Cards Play Part 1: How do I find a great idea? Steve Conine Co-Founder at Wayfair Starting a Company Play Part 2: How do I find a great idea? Mary Imevbore CEO at Waeve Starting a Company Play Part 3: How do I find a great idea? Basel Fakhoury CEO at User Interviews Starting a Company Play How do I know if my idea is any good? Steve Conine Co-Founder at Wayfair Starting a Company Play How do I figure out if my idea has legs? Brian Balfour CEO at Reforge Product • Product & Engineering Play How do I validate my idea? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play When validating a new product idea, what questions should I be asking? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How much do I have to love the problem I'm working on? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play How do I know when to go full time on my company? Leslie Forde Founder at Mom’s Hierarchy of Needs Starting a Company Play How do I know when to quit my day job? Janet Comenos CEO at Spotted Starting a Company Play How do I know if customers will buy my product? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play How do I size a potential market? Veronica Armstrong CEO at Isle de Nature Starting a Company Play What is total addressable market? Russ Wilcox Partner at Pillar VC Starting a Company Play How do I identify a target customer? Veronica Armstrong CEO at Isle de Nature Starting a Company Play What is a winner take all market? Russ Wilcox Partner at Pillar VC Starting a Company Play How should I think about entering a market with large incumbents? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Marketing & Events Play How big does my target market have to be to make my company VC backable? Parker McKee Principal at Pillar Tech • Fundraising Play How can I prove there is customer interest for my deep tech startup? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How do I come up with a business design? Colin Raney CMO at PillPack Starting a Company Play Do I need a lawyer? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play What is the difference between shares and options? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play What do I do if I'm building something customers can't conceive of yet? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play What should I do if I have a great idea, but another startup is already solving the same problem? Russ Wilcox Partner at Pillar VC Starting a Company Play What should I do if there is another startup solving the same problem as me? Jamie Goldstein Partner at Pillar Starting a Company Play How do I win my first customer? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play What does it take to grow early stage companies? Brian Balfour CEO at Reforge Growth • Leadership Play What is your number one piece of advice for academics about to embark on the startup journey? Sam Liss Executive Director of Strategic Partnerships at Harvard University Play Can you share your founding story with us? Andy Beck CEO at PathAI Play What is your advice for academics who are about to embark on the startup journey? Andy Beck CEO at PathAI Play How did you know you were ready to be a founder? Andy Beck CEO at PathAI Play How should I find informal advisors? Emily Leproust CEO at Twist Bioscience Biotech • Advisors & Board of Directors Play What are the most important steps to get started? Paul Bleicher Founder and CEO at Phase Forward Biotech • Starting a Company Play What is your number one piece of advice for academic founders? Reshma Shetty Co-founder and COO at Ginkgo Bioworks Biotech • Management