Which VC firms should I target with my outreach?

Katie Mulligan Director of Platform at Pillar VC

Pillar VC’s Katie Mulligan recommends creating an investor outreach list with investors that focus on your industry or the stage of fundraising that you’re at. The more work you do upfront, the less time you will waste in pointless meetings that might not go anywhere. You should really do your research so you are only meeting with the people who are relevant to your company.