Internally, a job description is a chance for everyone to align on how the role will fit into organizational goals and engagement. Externally, how you word or phrase what you’re seeking greatly impacts who is attracted to the opportunity and the people you end up bringing on to the team full-time.
These are the key components of any job description:
Description of the opportunity
Description of your company
Description of traits of the ideal candidate
Description of the responsibilities
Link to the application
Job Description Best Practices
Write in full sentences
Start and end with your values
If you can, highlight the humans the candidate will be working with. CareerPuck is a tool that allows hiring managers to leave audio clips of frequently asked questions and give candidates a preview of the work culture.
Run the job description by Gender Decoder, a tool that helps identify subtle bias in job ads.
Application Question Best Practices
Align internally on the fields you want to capture on the application such as links to previous work samples or educational background.
Be thoughtful about the length of the application – optimize for enough information to attract potential candidates and what you’ll need to make a decision on whether to interview them. Remember, you’ll be (potentially) reviewing hundreds of applications.