Home// All Founder Questions Founder Questions Filter: All Starting a Company 201 Leadership 155 Fundraising 106 Product & Engineering 79 Hiring 35 Marketing & Events 18 Sales & GTM 8 List Cards Starting a CompanySub-categories Legal 32 Strategy & Operations 33 Finance & Accounting 1 View all Starting a Company audios » LeadershipSub-categories Management 48 Coaches & Leadership Training 22 Mental Health & Mindfulness 25 Advisors & Board of Directors 26 Diversity, Inclusion & Belonging 29 View all Leadership audios » FundraisingSub-categories VC Relationships 5 Budgeting & Planning 14 Term Sheets 1 View all Fundraising audios » Product & EngineeringSub-categories Product 68 Engineering 6 Research & Development 2 Customer Research 5 Customer Interviews 3 View all Product & Engineering audios » HiringSub-categories Benefits 22 Human Resources 22 View all Hiring audios » Marketing & Events View all Marketing & Events audios » Play How frequently should I get audits? David Schwed COO at Halborn Crypto/Web3 • Starting a Company Play How should I think about audits vs bounty programs? David Schwed COO at Halborn Crypto/Web3 • Starting a Company Play If I can’t afford an audit, should I still go live with my project? David Schwed COO at Halborn Crypto/Web3 • Starting a Company Play Should I use another distribution method for my token than selling it? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Fundraising Play What should my project avoid doing to get in trouble with the SEC? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Legal Play Is it advantageous to launch a protocol out of a foreign country? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Legal Play What is the Howey test and is it relevant to crypto? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Legal Play Are utility tokens securities? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Legal Play What are the legal implications of decentralization from a team contribution perspective? James Morgan Crypto/Web3 • Legal Play How does the intention and marketing of my product play into legal issues? James Morgan Crypto/Web3 • Legal Play What are the challenges and trade-offs when using multi-chain ecosystems? Silvio Micali Founder at Algorand Crypto/Web3 Play How do I choose what chain to build on? Silvio Micali Founder at Algorand Crypto/Web3 • Starting a Company Play How do I choose what chain to build on? Jeremy Allaire Co-founder and CEO at Circle Crypto/Web3 • Starting a Company Play How do I create defensibility in my project? Jeremy Allaire Co-founder and CEO at Circle Crypto/Web3 Play Why start with community first? Natasha Hoskins Co-founder at Boys Club Crypto/Web3 Play What does the process of finding a co-founder look like? Deana Burke Co-founder at Boys Club Crypto/Web3 • Leadership Play How should I pay myself as a DAO founder? Natasha Hoskins Co-founder at Boys Club Crypto/Web3 • Leadership Play How do I navigate the emotional side of building a start-up? Natasha Hoskins Co-founder at Boys Club Crypto/Web3 • Starting a Company Play How do I decide what my brand stands for? Natasha Hoskins Co-founder at Boys Club Crypto/Web3 Play What are the first steps to start building community? Natasha Hoskins Co-founder at Boys Club Crypto/Web3 Play Should I structure my project as a DAO? Deana Burke Co-founder at Boys Club Crypto/Web3 Play How can I best manage a decentralized team? David Vorick Crypto/Web3 • Leadership Play How can I keep up with the pace of innovation in the web3 space? David Vorick Crypto/Web3 • Product & Engineering Play How can I skill up as a web3 founder? David Vorick Crypto/Web3 • Leadership Play How should I navigate the crypto regulatory environment? David Vorick Crypto/Web3 • Legal Play What advice do you have for people building the decentralized internet in a centralized world? David Vorick Crypto/Web3 • Starting a Company Play What are the pros and cons of building a web3 company in public? David Vorick Crypto/Web3 • Starting a Company Play What is your advice on recruiting web3 engineers? David Vorick Crypto/Web3 • Hiring Play What is your number one piece of advice for early-stage crypto founders? David Vorick Crypto/Web3 • Starting a Company Play When to DAO and when not to DAO? David Vorick Crypto/Web3 • Starting a Company Play What is your number one piece of advice for early-stage crypto founders? Ghada Almashaqbeh Crypto/Web3 • Starting a Company Play How should I decide what should be voted on by the community? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 Play How should I think about building community as a first time founder? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 • Growth Play How should I think about investor lockups for tokens? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 Play How should I think about the distribution of tokens? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 Play I have a background in web2. What should I expect when transitioning into web3? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 • Starting a Company Play Should I create a community before or after having a token? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 • Growth Play What are the differences between the fundraising process for a web2 company vs. a web3 company? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 • Fundraising Play What is your advice on recruiting web3 engineers? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 • Engineering Play What is your number one piece of advice for early-stage crypto founders? Derek Yoo CEO at PureStake / Moonbeam Crypto/Web3 • Starting a Company Play How can I sell early team members on joining my team? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Hiring Play How do I find a web3 co-founder or early team member? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Hiring Play How do you know you’re ready to be a web3 founder? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Starting a Company Play How should I interview for values alignment on my team? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Hiring Play How should I think about building community as a first time founder? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Growth Play How should I think about off chain data and verifiable credentials? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Product Play What are the differences between the fundraising process for a web2 company vs a web3 company? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Fundraising Play What is the best way to validate a new web3 idea? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Engineering Play What is your advice on recruiting web3 engineers? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Engineering Play What is your number one piece of advice for early-stage crypto founders? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Starting a Company Play What advice do you have for web3 founders navigating the current fundraising environment? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Fundraising Play How should I protect my intellectual property when talking to investors? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Fundraising Play How should I price my product? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Product Play How should I figure out who my customer is? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Customer Research Play How should I avoid burnout? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Mental Health & Mindfulness Play Why is it important to build a diverse team? Reshma Shetty Co-founder and COO at Ginkgo Bioworks Biotech • Diversity, Inclusion & Belonging Play What is your number one piece of advice for academic founders? Reshma Shetty Co-founder and COO at Ginkgo Bioworks Biotech • Management Play How should I build culture as my company scales? Reshma Shetty Co-founder and COO at Ginkgo Bioworks Biotech • Leadership Play How should I approach bootstrapping a biotech? Reshma Shetty Co-founder and COO at Ginkgo Bioworks Biotech • Fundraising Play How much money should I raise? Reshma Shetty Co-founder and COO at Ginkgo Bioworks Biotech • Fundraising Play Why is operational execution important? Paul Bleicher Founder and CEO at Phase Forward Biotech • Starting a Company Play Why is it important to write a business plan? Paul Bleicher Founder and CEO at Phase Forward Biotech • Starting a Company Play What are the most important steps to get started? Paul Bleicher Founder and CEO at Phase Forward Biotech • Starting a Company Play How should I avoid the piloting problem in healthcare? Paul Bleicher Founder and CEO at Phase Forward Biotech • Product Play How should I avoid the customization problem in healthcare? Paul Bleicher Founder and CEO at Phase Forward Biotech • Product Play How should I approach building my team? Paul Bleicher Founder and CEO at Phase Forward Biotech • Hiring Play How should I find product-market fit as a biotech startup? Nabiha Saklayen Founder and CEO at Cellino Biotech • Product Play How do I make the switch from scientist to startup founder? Nabiha Saklayen Founder and CEO at Cellino Biotech • Management Play Why should I prioritize self-care? Nabiha Saklayen Founder and CEO at Cellino Biotech • Leadership Play Why are you excited to build in sustainability? Jen Keane Co-founder and CEO at Modern Synthesis Biotech • Starting a Company Play How should I navigate fundraising as a mom? Jasmin Hume Founder and CEO at Shiru Biotech • Fundraising Play Why is it important to build a diverse team? Jake Becraft Founder and CEO at Strand Therapeutics Biotech • Diversity, Inclusion & Belonging Play What is your number one piece of advice to founder-led biotech founders? Jake Becraft Founder and CEO at Strand Therapeutics Biotech • Leadership Play Who should I choose to be on my scientific advisory board? Emily Leproust CEO at Twist Bioscience Biotech • Advisors & Board of Directors Play How should I find informal advisors? Emily Leproust CEO at Twist Bioscience Biotech • Advisors & Board of Directors Play How should I choose my leadership style? Emily Leproust CEO at Twist Bioscience Biotech • Leadership Play How should I approach business strategy? Emily Leproust CEO at Twist Bioscience Biotech • Starting a Company Play Who should I choose to be on my board of directors? Emily Leproust CEO at Twist Bioscience Biotech • Advisors & Board of Directors Play Why is the founder-led biotech so important? Celine Halioua Founder and CEO at Loyal Biotech • Leadership Play What is your advice for working with CROs? Celine Halioua Founder and CEO at Loyal Biotech • Product & Engineering Play What are the most common mistakes academic founders make? Celine Halioua Founder and CEO at Loyal Biotech • Leadership Play How do I bring team members up to speed while scaling? Celine Halioua Founder and CEO at Loyal Biotech • Leadership Play Why is it important to segment my customers? Bill Brady Founder and CEO at Kula Bio Biotech • Customer Research Play Why is it important to build a diverse team? Bill Brady Founder and CEO at Kula Bio Biotech • Diversity, Inclusion & Belonging Play How should I approach customer discovery? Bill Brady Founder and CEO at Kula Bio Biotech • Customer Interviews Play How should I approach building my team? (Part 2) Bill Brady Founder and CEO at Kula Bio Biotech • Hiring Play How should I approach building my team? (Part 3) Bill Brady Founder and CEO at Kula Bio Biotech • Hiring Play How should I approach building my team? (Part 1) Bill Brady Founder and CEO at Kula Bio Biotech • Hiring Play Why should I focus on solving an unmet medical need? Bernat Olle Co-founder and CEO at Vedanta Biosciences Biotech • Product & Engineering Play What skill did you have to work on as a technical founder? Alec Nielsen Founder & CEO at Asimov Biotech • Leadership Play What is your advice for biotech business development? Alec Nielsen Founder & CEO at Asimov Biotech • Starting a Company Play What is your advice for academic founders? Alec Nielsen Founder & CEO at Asimov Biotech • Engineering Play What should a professor's role be after the company forms? Myron Kassaraba Technology Licensing Officer at MIT TLO Leadership • Starting a Company Play What questions should I be prepared to answer in the university licensing process? Alan Gordon Director of Business Development at Harvard University Tech • Fundraising Play What are the goals of the university licensing office? Myron Kassaraba Technology Licensing Officer at MIT TLO Play What mistakes do founders make as they navigate the university licensing process? Alan Gordon Director of Business Development at Harvard University Play How have you created relationships outside of academia? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play What advice do you have for academics who are raising capital for the first time? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play How can I ensure sure my licensing negotiations run smoothly? Myron Kassaraba Technology Licensing Officer at MIT TLO Play Are there any legal documents I should make sure to have in place before starting my company? Vanessa Smith Associate at Gunderson Dettmer Play How can I get the most out of my relationship with my lawyer? Vanessa Smith Associate at Gunderson Dettmer Play How should founders think about IP when starting a company? Vanessa Smith Associate at Gunderson Dettmer Play What is your number one piece of advice for founders of university spinouts? Robert Crawford Partner at Goodwin Procter Play Are there any benchmarks companies can follow when negotiating university licenses? Robert Crawford Partner at Goodwin Procter Play Are there any ways that startups can help leverage themselves and companies in the negotiation process? Robert Crawford Partner at Goodwin Procter Play When should a startup think about an option vs. full license? Robert Crawford Partner at Goodwin Procter Play What is your number one piece of advice for founders of university spinouts? Jacqueline Mercier Partner at Goodwin Procter Play How do you recommend spinout founders split equity? Jacqueline Mercier Partner at Goodwin Procter Play Are there any benchmarks companies can follow when negotiating university licenses? Jacqueline Mercier Partner at Goodwin Procter Play Do law firms defer fees for university spinouts? Jacqueline Mercier Partner at Goodwin Procter Play When is the best time for a Postdoc or PhD student to engage a lawyer? Jacqueline Mercier Partner at Goodwin Procter Play How can potential university spinouts find attorneys to work with? Jacqueline Mercier Partner at Goodwin Procter Play What is your advice for academics who are about to embark on the startup journey? Pam Silver Professor of Systems Biology at Harvard Medical School Starting a Company Play When should I use a standard university license? Chris Petty Director of Business Development at Harvard University Play What are standard university licenses? Chris Petty Director of Business Development at Harvard University Play What is your number one piece of advice for early-stage founders? Throop Wilder CEO at Quadratic 3D Play How do I know I’m ready to be a founder? Throop Wilder CEO at Quadratic 3D Play How should I navigate university tech transfer? Throop Wilder CEO at Quadratic 3D Play When is the right time to incorporate? Throop Wilder CEO at Quadratic 3D Play How do I know when technology is ready to be commercialized? Throop Wilder CEO at Quadratic 3D Play How much technology needs to be built to spin out of a university? Throop Wilder CEO at Quadratic 3D Play What is your advice for business leaders looking to connect with technical talent at universities? Throop Wilder CEO at Quadratic 3D Play What is your number one piece of advice for academics about to embark on the startup journey? Sam Liss Executive Director of Strategic Partnerships at Harvard University Play What are the major components of a university license? Sam Liss Executive Director of Strategic Partnerships at Harvard University Play What are the first steps for university licensing? Sam Liss Executive Director of Strategic Partnerships at Harvard University Play How do I know when technology is ready to be commercialized? Sam Liss Executive Director of Strategic Partnerships at Harvard University Play How did you know you were ready to be a founder? Andy Beck CEO at PathAI Play What is your advice for academics who are about to embark on the startup journey? Andy Beck CEO at PathAI Play How can I best prepare for the spinout process? Andy Beck CEO at PathAI Play What advice do you have for academics who are raising capital for the first time? Andy Beck CEO at PathAI Play Can you share your founding story with us? Andy Beck CEO at PathAI Play What are the major differences between being in academia and being a CEO? Andy Beck CEO at PathAI Play What should a professor's role be after the company forms? Pam Silver Professor of Systems Biology at Harvard Medical School Starting a Company Play What are some of the key terms in licensing negotiations? Myron Kassaraba Technology Licensing Officer at MIT TLO Play Is exclusivity important in the licensing process? Myron Kassaraba Technology Licensing Officer at MIT TLO Play What is your advice for academics who are about to embark on the startup journey? Alan Gordon Director of Business Development at Harvard University Play Part 3: How much ownership should I expect the university to take? Alan Gordon Director of Business Development at Harvard University Play How can university spinouts best utilize university resources and connections? Alan Gordon Director of Business Development at Harvard University Play What should a professor's role be after the company forms? Chris Petty Director of Business Development at Harvard University Play What is the typical timeline and process for licensing discussions? Chris Petty Director of Business Development at Harvard University Play What is the role of the Principal Investigator in discussions? Chris Petty Director of Business Development at Harvard University Play How should a founder prepare for the licensing process? Chris Petty Director of Business Development at Harvard University Play How much ownership should I expect the university to take? Chris Petty Director of Business Development at Harvard University Play Part 2: How much ownership should I expect the university to take? Chris Petty Director of Business Development at Harvard University Play Can I start a company while continuing my academic career? Chris Petty Director of Business Development at Harvard University Play How will I know when a technology is ready to spin out of the university? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play What should a professor's role be after a company forms? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play What is your advice for women faculty and grads who are interested in starting companies in STEM fields? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play What should I know before starting a company for the first time? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play Can you share your founding story with us? How did you get started? Sangeeta Bhatia Wilson Professor of Engineering at MIT Play How do I know when technology is ready to be commercialized? Pam Silver Professor of Systems Biology at Harvard Medical School Play Can you share your founding story with us? How did you get started? Pam Silver Professor of Systems Biology at Harvard Medical School Play How can I create an awesome pitch deck? Andrew Lau CEO at Jellyfish Tech • Fundraising Play When should I engage a startup lawyer? Andrew Lau CEO at Jellyfish Legal • Starting a Company Play Do I need a startup lawyer? Andrew Lau CEO at Jellyfish Legal • Starting a Company Play How can I think about culture as my second product? Dharmesh Shah CTO at HubSpot Product • Product & Engineering Play How can companies thrive in this new normal? Dharmesh Shah CTO at HubSpot Starting a Company Play Can I be an introvert and still run a big company? Dharmesh Shah CTO at HubSpot Leadership • Management Play How do I balance the need to create with scaling a company and leading a team? Dharmesh Shah CTO at HubSpot Play How do I know customers need what I'm building? Dharmesh Shah CTO at HubSpot Product • Product & Engineering Play How can I invest in building and maintaining a healthy relationship with my cofounder? Dharmesh Shah CTO at HubSpot Starting a Company Play What early conversations should I have with my cofounder? Dharmesh Shah CTO at HubSpot Starting a Company Play As an angel investor, which qualities do you look for in early stage companies? Dharmesh Shah CTO at HubSpot Tech • Fundraising Play How do I avoid employee burnout? Janet Comenos CEO at Spotted Leadership • Mental Health & Mindfulness Play How much ownership should I expect to give up when fundraising? Janet Comenos CEO at Spotted Tech • Fundraising Play What is your number one piece of advice for early stage founders? Janet Comenos CEO at Spotted Starting a Company Play How are valuations determined? Janet Comenos CEO at Spotted Tech • Fundraising Play How do I negotiate on valuation? Janet Comenos CEO at Spotted Tech • Fundraising Play What do I need to ask for board approval on? Janet Comenos CEO at Spotted Advisors & Board of Directors • Leadership Play How long do pitch meetings usually last? Janet Comenos CEO at Spotted Tech • Fundraising Play Should I optimize for the highest valuation? Janet Comenos CEO at Spotted Tech • Fundraising Play How do I know when to quit my day job? Janet Comenos CEO at Spotted Starting a Company Play What is the impact of a peer network on personal development? Maggie Crowley Director of Product Management at Drift Starting a Company Play What is your number one piece of advice for early stage founders? Dharmesh Shah CTO at HubSpot Starting a Company Play How do you recruit and hire the best talent? Jessica Nam Kim CEO at Ianacare Benefits • Hiring Play What advice do you have for moms who are starting their fundraising process? Jessica Nam Kim CEO at Ianacare Tech • Fundraising Play How do you manage being a CEO and a parent? Jessica Nam Kim CEO at Ianacare Leadership • Mental Health & Mindfulness Play Should I optimize for the highest valuation? Jessica Nam Kim CEO at Ianacare Starting a Company Play What relationship should I expect to have with my investors? Jessica Nam Kim CEO at Ianacare Tech • Fundraising Play What questions should I ask a potential co-founder? Jessica Nam Kim CEO at Ianacare Starting a Company Play How can I convince a technical co-founder to join my team? Tony Liu CEO at JobGet Starting a Company Play Do I need to have industry expertise? Tony Liu CEO at JobGet Starting a Company Play How can I accelerate the growth of my marketplace business? Tony Liu CEO at JobGet Product • Product & Engineering Play How do I determine which features I actually need to launch with? Tony Liu CEO at JobGet Product • Product & Engineering Play What has been the most surprising part of the founder journey? Tony Liu CEO at JobGet Starting a Company Play As a biotech, how much revenue do I need to raise a Series A? Emily Leproust CEO at Twist Bioscience Biotech • Fundraising Play What questions should I ask in an interview for a senior product position? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I build a high performing product team? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How should I think about tracking ROI for customers in my product? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play What is the number one piece of advice you give early stage founders? Julie Marobella EVP, Product at Salsify Starting a Company Play What is the jobs to be done framework? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How can I determine if what I'm building is a feature or a full product? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I know if I've reached product-market fit? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play When validating a new product idea, what questions should I be asking? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How should I tackle tough conversations? Maggie Crowley Director of Product Management at Drift Leadership • Management Play How do I know what feedback to take action on? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How do I skill up as a product manager? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How can I keep exceptional talent in my company? Gabriela McManus SVP, People Operations at Drizly Leadership • Management Play How should I prepare for a tough conversation? Gabriela McManus SVP, People Operations at Drizly Leadership • Management Play What is your number one piece of advice for early stage founders? Gabriela McManus SVP, People Operations at Drizly Starting a Company Play How can I recognize when people uphold our company values? Gabriela McManus SVP, People Operations at Drizly Starting a Company • Strategy & Operations Play How can companies fall down on setting culture? Gabriela McManus SVP, People Operations at Drizly Leadership • Starting a Company Play As a senior leader, how can I invest in my personal development? Gabriela McManus SVP, People Operations at Drizly Coaches & Leadership Training • Leadership Play How should I help develop my team as leaders? Gabriela McManus SVP, People Operations at Drizly Leadership • Management Play How do I avoid bias in my interview process? Andrea Garvey Head of HR at Hometap Benefits • Diversity, Inclusion & Belonging Play What is the value of hiring in cohorts? Andrea Garvey Head of HR at Hometap Benefits • Hiring Play Why should I create a repeatable hiring process early on? Andrea Garvey Head of HR at Hometap Benefits • Hiring Play How do I create a scalable hiring process? Andrea Garvey Head of HR at Hometap Benefits • Hiring Play How should I go about research and validation? Bhavika Shah Product at Range.co Product • Product & Engineering Play How should I plan for marketing and growth? TJ Parker CEO at PillPack Marketing & Events • Product Play How should I approach investors? Ask for advice, not money. Mary Imevbore CEO at Waeve Tech • Fundraising Play How much better does my product have to be for a customer to adopt it over current solutions? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play When I socialize my idea, how do I determine which parts need to remain confidential? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play What is a VCs expected time frame for $100M in net revenue vs. run rate? Russ Wilcox Partner at Pillar VC Tech • Budgeting & Planning Play What should I do if I have a great idea, but another startup is already solving the same problem? Russ Wilcox Partner at Pillar VC Starting a Company Play What should I do if there is another startup solving the same problem as me? Jamie Goldstein Partner at Pillar Starting a Company Play How can I continue to build a diverse team as my company scales? Katie Burke Chief People Officer at HubSpot Benefits • Diversity, Inclusion & Belonging Play How do I recruit participants for user interviews without selling them on my idea? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play What is the number one piece of advice you give early stage founders? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Starting a Company Play What is a platform business? Russ Wilcox Partner at Pillar VC Starting a Company Play What are common pitfalls, if I don't get a lawyer? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play What is a winner take all market? Russ Wilcox Partner at Pillar VC Starting a Company Play How do I find an independent board member? David Cancel CEO at Drift Advisors & Board of Directors • Leadership Play How do I hire for a role I'm not familiar with? Chad Laurans Fmr CEO at SimpliSafe Benefits • Hiring Play How can I build a culture of experimentation early on? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How should I go about customer discovery? Basel Fakhoury CEO at User Interviews Starting a Company Play What is the importance of having a good lawyer? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play What is your number one piece of advice for early stage founders? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How can early stage founders grow their product and growth teams? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What interview questions should I ask when hiring my first growth person? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How should I think about building and scaling my team? David Cancel CEO at Drift Benefits • Hiring Play What is your number one piece of advice for early stage founders? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How can I effectively scale my operations team? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Strategy & Operations Play What are the important traits for an operations leader to possess? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Strategy & Operations Play How do I onboard an operations leader well? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Strategy & Operations Play How can I create a culture around operational excellence? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Starting a Company • Strategy & Operations Play What operational metrics are important to follow? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Strategy & Operations Play When does the messiness go away? Cathy Zhou Fmr. Head of Restaurant Operations at Uber Strategy & Operations Play How should I think about spend and growth? Patrick Campbell CEO at ProfitWell Marketing & Events Play What makes for good product experiments? What mistakes do people make? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play Do all CEOs need natural sales ability? Brian Halligan CEO at HubSpot Starting a Company Play Does a patent allow me to operate freely? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play How can I prove there is customer interest for my deep tech startup? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How should I decide on team roles and equity splits? Mary Imevbore CEO at Waeve Starting a Company Play How can I get a start as an entrepreneur? Colin Raney CMO at PillPack Starting a Company Play What is psychological safety? Leslie Forde Founder at Mom’s Hierarchy of Needs Diversity, Inclusion & Belonging • Leadership Play Where can I find a co-founder with deep expertise? Russ Wilcox Partner at Pillar VC Starting a Company Play What is the difference between shares and options? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play How should I educate consumers about my product? Chad Laurans Fmr CEO at SimpliSafe Product • Product & Engineering Play What is total addressable market? Russ Wilcox Partner at Pillar VC Starting a Company Play How does dilution work for founder shares? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play If I build it, will they come? Sarah Hodges Partner at Pillar VC Starting a Company Play How do VCs distinguish between a product and a feature? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How do I know when to kill my idea? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play Should my customer interview questions be open ended? Mary Imevbore CEO at Waeve Product • Product & Engineering Play How should I tackle tough conversations? Patrick Campbell CEO at ProfitWell Leadership • Management Play How should I go about user testing? TJ Parker CEO at PillPack Product • Product & Engineering Play Why should I avoid title inflation? Russ Wilcox Partner at Pillar VC Leadership • Management Play What format should I use for customer interviews? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play What things have you tried that didn't work out? Basel Fakhoury CEO at User Interviews Starting a Company Play How do I come up with a business design? Colin Raney CMO at PillPack Starting a Company Play Why is it important to build a culture of experimentation? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How should I go about customer discovery? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play What should I put in direct costs vs. overhead? Jamie Goldstein Partner at Pillar Tech • Budgeting & Planning Play How should I prepare for a pitch meeting with investors? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play Do I need a pitch deck? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play What should I include in my pitch deck? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play Should I send my pitch deck out in advance of an investor meeting? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play Part 2: What questions should I ask investors during pitch meetings? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play Can you describe the relationship you have with your VCs? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play How do I decide which investors I want in my syndicate? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play When should I tell my VC bad news? Helen Adeosun CEO at CareAcademy Tech • Fundraising Play How do you practice self-care as a founder? Helen Adeosun CEO at CareAcademy Leadership • Mental Health & Mindfulness Play How should I encourage my team to take care of their mental health? Helen Adeosun CEO at CareAcademy Leadership • Mental Health & Mindfulness Play What do I do if an employee seems burnt out? Helen Adeosun CEO at CareAcademy Leadership • Mental Health & Mindfulness Play What is your number one piece of advice for early stage founders? Helen Adeosun CEO at CareAcademy Starting a Company Play What is your number one piece of advice for early stage founders? Brian Balfour CEO at Reforge Starting a Company Play Should I grow my customer base at a breakeven or at a loss to build market share? Brian Balfour CEO at Reforge Marketing & Events • Product Play How should I structure my early team to support my growth strategy? Brian Balfour CEO at Reforge Marketing & Events • Product Play How can I build an integrated growth strategy from day 1? Brian Balfour CEO at Reforge Marketing & Events • Product Play What does it take to grow early stage companies? Brian Balfour CEO at Reforge Growth • Leadership Play How do I figure out if my idea has legs? Brian Balfour CEO at Reforge Product • Product & Engineering Play What is the number one piece of advice you give early stage founders? Christina Luconi Chief People Officer at Rapid7 Starting a Company Play How can I keep my team motivated and engaged amidst the pandemic? Christina Luconi Chief People Officer at Rapid7 Leadership • Management Play What questions should I ask in an interview for senior team members? Christina Luconi Chief People Officer at Rapid7 Leadership • Management Play What goes in to creating a top place to work? Christina Luconi Chief People Officer at Rapid7 Leadership • Management Play How can I start a conversation about diversity, inclusion, and belonging with my team? Christina Luconi Chief People Officer at Rapid7 Diversity, Inclusion & Belonging • Leadership Play Why is it important for company leaders to be accessible? Christina Luconi Chief People Officer at Rapid7 Leadership • Management Play How can I create a strong culture from Day 1? Christina Luconi Chief People Officer at Rapid7 Starting a Company Play Part 2: How do I create a culture? TJ Parker CEO at PillPack Strategy & Operations Play Part 2: How do I know when it's not working? Basel Fakhoury CEO at User Interviews Starting a Company Play Part 3: How do I find a great idea? Basel Fakhoury CEO at User Interviews Starting a Company Play What is remote inclusion? Katie Burke Chief People Officer at HubSpot Starting a Company Play How much user testing should I do in early product development? Bhavika Shah Product at Range.co Product • Product & Engineering Play How should I think about entering a market with large incumbents? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Marketing & Events Play How much do I have to love the problem I'm working on? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play How do you convince a technical team they need a CEO? Gail Goodman Fmr. CEO at Constant Contact Starting a Company Play How do I process negative feedback in a customer interview? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I know when to bring on a technical co-founder? 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Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How has user research changed in the past few years? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How can I prepare my engineering team to work remotely? Basel Fakhoury CEO at User Interviews Starting a Company Play When building a remote company, how do I handle international time zones? Basel Fakhoury CEO at User Interviews Starting a Company Play How do I know what feedback to take action on? Bhavika Shah Product at Range.co Product • Product & Engineering Play How should I prepare for 1:1s with my team? Bhavika Shah Product at Range.co Leadership • Management Play What is the importance of sharing the same vision? TJ Parker CEO at PillPack Strategy & Operations Play What do I do with results from customer interviews? Bhavika Shah Product at Range.co Customer Interviews • Customer Research Play What is the value of advisors? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Advisors & Board of Directors • Leadership Play How can I make remote employees feel like they belong? Basel Fakhoury CEO at User Interviews Starting a Company Play How do I know I'm ready to pitch VCs? Mary Imevbore CEO at Waeve Tech • Fundraising Play What is your number one piece of advice for early stage founders? Patrick Campbell CEO at ProfitWell Starting a Company Play Part 1: How do I invest in my mental health as a founder? Patrick Campbell CEO at ProfitWell Leadership • Mental Health & Mindfulness Play What mistakes should I avoid when pricing my product? Patrick Campbell CEO at ProfitWell Product • Product & Engineering Play What is your number one piece of advice for early stage founders? David Cancel CEO at Drift Starting a Company Play What questions should I ask in an interview for senior leadership team members? David Cancel CEO at Drift Benefits • Hiring Play How do I empower my senior leadership team members? David Cancel CEO at Drift Leadership • Management Play When should I think about selling my company? David Cancel CEO at Drift Tech • Fundraising Play Part 2: Should I start a company with my significant other? Chad Laurans Fmr CEO at SimpliSafe Starting a Company Play How do I stay ahead of the curve? Chad Laurans Fmr CEO at SimpliSafe Coaches & Leadership Training • Leadership Play What is the number one piece of advice you give early stage founders? Chad Laurans Fmr CEO at SimpliSafe Starting a Company Play Part 2: Should I bootstrap my company? Chad Laurans Fmr CEO at SimpliSafe Tech • Fundraising Play What is your number one piece of advice for early stage founders? Brian Halligan CEO at HubSpot Starting a Company Play How did you know your co-founder was the one? Brian Halligan CEO at HubSpot Starting a Company Play What do I do if my co-founder and I don't agree? Brian Halligan CEO at HubSpot Starting a Company Play Part 3: How do I find a co-founder? Brian Halligan CEO at HubSpot Starting a Company Play Part 2: Why should I build a network of other founders? Brian Halligan CEO at HubSpot Coaches & Leadership Training • Leadership Play Part 3: How do I skill up as a CEO? Brian Halligan CEO at HubSpot Coaches & Leadership Training • Leadership Play Part 3: What do I talk to a CEO coach about? Brian Halligan CEO at HubSpot Coaches & Leadership Training • Leadership Play How do I create a diverse culture? Brian Halligan CEO at HubSpot Diversity, Inclusion & Belonging • Leadership Play Part 1: How do I give constructive feedback to a member of my team? Brian Halligan CEO at HubSpot Leadership • Management Play What is the number one piece of advice you have for early stage founders? Leslie Forde Founder at Mom’s Hierarchy of Needs Starting a Company Play How can I manage stress as a working parent? Leslie Forde Founder at Mom’s Hierarchy of Needs Diversity, Inclusion & Belonging • Leadership Play As an employer, how can I retain working parents? Leslie Forde Founder at Mom’s Hierarchy of Needs Diversity, Inclusion & Belonging • Leadership Play How do I know when to go full time on my company? Leslie Forde Founder at Mom’s Hierarchy of Needs Starting a Company Play How can I start a conversation about caregiver inclusion with my team? Leslie Forde Founder at Mom’s Hierarchy of Needs Diversity, Inclusion & Belonging • Leadership Play How do I decide what to charge for my product? Patrick Campbell CEO at ProfitWell Starting a Company Play Part 1: Should I bootstrap my company? Patrick Campbell CEO at ProfitWell Tech • Fundraising Play How do I identify a target customer? Veronica Armstrong CEO at Isle de Nature Starting a Company Play How do I know customers will buy my product? Veronica Armstrong CEO at Isle de Nature Starting a Company Play How do I build a customer persona? 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Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How can I build a remote company? Basel Fakhoury CEO at User Interviews Starting a Company Play How do I find people to interview for user interviews? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do we fairly divide our equity? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play What is the biggest piece of advice you have for early stage founders? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play Are the founders personally liable for paying the full legal bill if they don't close a funding round? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play What type of corporation should I form? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play How should I legally structure my startup? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play When should I engage a lawyer? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play How should I choose a startup lawyer? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play Do I need a lawyer? Steve Cagnetta Founder and Principal at Company Counsel Legal • Starting a Company Play Part 4: How do I find a co-founder? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play What is your number one piece of advice for early stage founders? Ellen Rubin CEO at ClearSky Data (Acquired by Amazon) Starting a Company Play How do I communicate the value add of a diverse environment internally and externally? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play What is the minimum team size I should be concerned about? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play How do I prioritize diversity & inclusion on my early engineering team? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play How do I prioritize employee complaint safety nets and tools? Katie Burke Chief People Officer at HubSpot Leadership • Management Play Why is belonging so important? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play When should I hire a people team? Katie Burke Chief People Officer at HubSpot Benefits • Diversity, Inclusion & Belonging Play Should DEI factor into my hiring decisions? Katie Burke Chief People Officer at HubSpot Benefits • Diversity, Inclusion & Belonging Play Which VC firms should I target with my outreach? Mary Imevbore CEO at Waeve Tech • Fundraising Play Part 2: How do I find a co-founder? Mary Imevbore CEO at Waeve Starting a Company Play Part 2: How do I find a great idea? Mary Imevbore CEO at Waeve Starting a Company Play Part 3: How do I develop a winning business model? Mary Imevbore CEO at Waeve Tech • Budgeting & Planning Play How do I train my senior leaders to interview without bias? Katie Burke Chief People Officer at HubSpot Benefits • Diversity, Inclusion & Belonging Play How can I be welcoming of DEI, especially when course correcting? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play How do I keep diverse talent in my company? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play How do I measure DEI, while avoiding tokenizing underrepresented groups? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play Part 1: How do I decide on co-founder roles and responsibilities? TJ Parker CEO at PillPack Starting a Company Play Part 2: How minimal can my MVP be? TJ Parker CEO at PillPack Product • Product & Engineering Play Part 2: How do I hire senior leadership team members? TJ Parker CEO at PillPack Benefits • Hiring Play Part 2: What should I consider when choosing an investor? TJ Parker CEO at PillPack Tech • Fundraising Play Part 2: How much should I aim to raise in my seed round? TJ Parker CEO at PillPack Tech • Fundraising Play Part 1: When should I hire a COO? Amy Villeneuve Fmr. COO and President at Amazon Robotics Benefits • Hiring Play Part 2: How often should the board meet? Amy Villeneuve Fmr. COO and President at Amazon Robotics Advisors & Board of Directors • Leadership Play How do I best utilize my board? Amy Villeneuve Fmr. COO and President at Amazon Robotics Advisors & Board of Directors • Leadership Play How do I know I've created the right strategy for my business? Cara Shortsleeve CEO at The Leadership Consortium Strategy & Operations Play How much equity should I give advisors? Russ Wilcox Partner at Pillar VC Advisors & Board of Directors • Leadership Play How do I know I'm ready to be a CEO? Emily Green Independent Board Director & Advisor Coaches & Leadership Training • Leadership Play Should I share my company DEI data? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play How do I promote remote inclusion? Katie Burke Chief People Officer at HubSpot Diversity, Inclusion & Belonging • Leadership Play How much should I rely on my People Operations team to create a diverse environment? Corey Thomas CEO at Rapid7 Diversity, Inclusion & Belonging • Leadership Play How long do pitch meetings usually last? Parker McKee Principal at Pillar Tech • Fundraising Play What makes a memorable brand? Chris Savage CEO at Wistia Marketing & Events Play Part 2: How do I manage work-life balance as a founder? Chris Savage CEO at Wistia Leadership • Mental Health & Mindfulness Play Part 1: Should I invest in branding early on? Chris Savage CEO at Wistia Marketing & Events Play Part 1: How do I manage stress as a CEO? Chris Savage CEO at Wistia Leadership • Mental Health & Mindfulness Play How do I model mental health for my team? Chris Savage CEO at Wistia Leadership • Mental Health & Mindfulness Play Do I need a lead investor? Steve Kokinos CEO at Algorand Tech • Fundraising Play How do I ask my VC for a raise? Steve Kokinos CEO at Algorand Tech • Advisors & Board of Directors Play Part 2: What should I expect from my relationship with my VCs? Steve Kokinos CEO at Algorand Tech • Fundraising Play Part 1: What should I consider when choosing an investor? Steve Kokinos CEO at Algorand Tech • Fundraising Play How do I say no to an investor? Steve Kokinos CEO at Algorand Tech • Advisors & Board of Directors Play Part 1: What do I do if two important investors can't agree on anything? Steve Kokinos CEO at Algorand Tech • Advisors & Board of Directors Play Part 1: What do I do if my relationship with my investor isn't working out? Steve Kokinos CEO at Algorand Tech • Advisors & Board of Directors Play Do I need a pitch deck? Steve Kokinos CEO at Algorand Tech • Fundraising Play What role should the CFO play in the fundraising process? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Budgeting & Planning Play What financials should I prepare for pitch meetings? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Budgeting & Planning Play How do I attract an experienced operator to my startup? Yvonne Hao Fmr. COO / CFO at PillPack Benefits • Hiring Play What tips do you have for founders with little financial experience? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Budgeting & Planning Play What questions should I ask when hiring a CFO? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Benefits Play How transparent should I be with my VCs? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Advisors & Board of Directors Play How do I create a strategic plan? Yvonne Hao Fmr. COO / CFO at PillPack Strategy & Operations Play What role should the CFO play in the company overall? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Budgeting & Planning Play When should I hire a CFO? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Benefits Play How many years of financials should I prepare for the pitch meeting? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Budgeting & Planning Play What is your number one piece of advice for early stage founders? Yvonne Hao Fmr. COO / CFO at PillPack Coaches & Leadership Training • Leadership Play When should the COO / CFO role be linked? Yvonne Hao Fmr. COO / CFO at PillPack Tech • Budgeting & Planning Play Where can I find benchmarks for company metrics? Yvonne Hao Fmr. COO / CFO at PillPack Strategy & Operations Play What metrics should I look for in my consumer business? Yvonne Hao Fmr. COO / CFO at PillPack Strategy & Operations Play How do I know when to start investing in marketing? Colin Raney CMO at PillPack Marketing & Events Play What makes for an effective CMO? Colin Raney CMO at PillPack Marketing & Events Play Part 2: Should I invest in branding early on? Colin Raney CMO at PillPack Marketing & Events Play How do I reach my first 1000 users? Colin Raney CMO at PillPack Marketing & Events • Starting a Company Play How do I start meditating? Colin Raney CMO at PillPack Leadership • Mental Health & Mindfulness Play Part 2: How do I skill up as a CEO? Cara Shortsleeve CEO at The Leadership Consortium Coaches & Leadership Training • Leadership Play Part 1: How minimal can an MVP be? Parker McKee Principal at Pillar Product • Product & Engineering Play How do I stay ahead of the curve? Gail Goodman Fmr. CEO at Constant Contact Coaches & Leadership Training • Leadership Play Part 1: Why should I build a network of other founders? Gail Goodman Fmr. CEO at Constant Contact Coaches & Leadership Training • Leadership Play Part 2: How do I empower senior leadership team members? Gail Goodman Fmr. CEO at Constant Contact Coaches & Leadership Training • Leadership Play How do I show my company value to customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play What is the value of staying close to customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play Part 1: How do I create a positive company culture? Gail Goodman Fmr. CEO at Constant Contact Leadership • Management Play Which channel should I test first? Gail Goodman Fmr. CEO at Constant Contact Marketing & Events Play How do I know if customers will buy my product? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play As a CEO, is it ever okay to intervene with the product team? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play Part 1: How do I skill up as CEO? Gail Goodman Fmr. CEO at Constant Contact Coaches & Leadership Training • Leadership Play Part 1: What questions should I ask investors during pitch meetings? Jason Robins CEO at Draft Kings Tech • Fundraising Play Part 2: How do I manage if multiple VCs are interested in my round? Jason Robins CEO at Draft Kings Tech • Fundraising Play How do I build a financial model? Jamie Goldstein Partner at Pillar Tech • Budgeting & Planning Play How do I navigate a university spinout? Jamie Goldstein Partner at Pillar Starting a Company Play How do I know what is fair in my term sheet and what isn't? Jamie Goldstein Partner at Pillar Tech • Fundraising Play How do I deal with fraud? Jamie Goldstein Partner at Pillar Leadership • Management Play Part 2: How do I develop a winning business model? Jamie Goldstein Partner at Pillar Tech • Budgeting & Planning Play How do I share news of delays with customers and prospects? Jamie Goldstein Partner at Pillar Leadership • Management Play What do I do if I no longer want to run my company? Jamie Goldstein Partner at Pillar Starting a Company Play What is expected from an R&D focused company who won't have revenue for years? Jamie Goldstein Partner at Pillar Tech • Fundraising Play Part 2: What should I consider when starting a company with a professor? Jamie Goldstein Partner at Pillar Starting a Company Play Why does Pillar offer to buy common stock? Jamie Goldstein Partner at Pillar Tech • Fundraising Play What should I say if I don't know an answer to a question? Steve Kokinos CEO at Algorand Tech • Fundraising Play How do I share data or confidential information with VCs? Steve Kokinos CEO at Algorand Tech • Fundraising Play What questions should I ask investors? Steve Kokinos CEO at Algorand Tech • Fundraising Play When a VC says "let's stay in touch", what does that mean? Parker McKee Principal at Pillar Tech • Fundraising Play How much potential revenue will get VCs excited? Parker McKee Principal at Pillar Tech • Fundraising Play If my product is more technical, how deeply should I dive into those details? Parker McKee Principal at Pillar Tech • Fundraising Play If I have an MVP, should I demo the product in the pitch meeting? Parker McKee Principal at Pillar Tech • Fundraising Play Do I need a prototype or MVP ready for my pitch meeting? Parker McKee Principal at Pillar Product • Product & Engineering Play Should I show market opportunity bottom-up or top down? Parker McKee Principal at Pillar Tech • Fundraising Play How do I seek out help when I’m struggling mentally and emotionally as a founder? Sarah Hodges Partner at Pillar VC Leadership • Mental Health & Mindfulness Play How often should I be speaking with my VC? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play What order should my pitch deck slides be in? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play How closely should my voiceover match the content on my slides? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play Do VCs help me build my team and fill it with experts? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play Should I be concerned about the information in my pitch deck being passed around? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play How long should my pitch deck be? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play How much should I practice my pitch? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play When should I start to think about my company's mission, vision, & values? Sarah Hodges Partner at Pillar VC Starting a Company • Strategy & Operations Play How should I think about developing my company's mission, vision, and values? Sarah Hodges Partner at Pillar VC Starting a Company • Strategy & Operations Play What's the first step in creating a pitch deck? Sarah Hodges Partner at Pillar VC Tech • Fundraising Play Part 2: How do I tell my personal story so it resonates with investors? Jason Robins CEO at Draft Kings Tech • Fundraising Play How do I get the attention of the VCs? Jason Robins CEO at Draft Kings Tech • Fundraising Play How do you parent and lead a company at the same time? Jason Robins CEO at Draft Kings Leadership • Mental Health & Mindfulness Play Part 2: How can I manage stress as a CEO? Jason Robins CEO at Draft Kings Leadership • Mental Health & Mindfulness Play Should I start a company with a friend? Jason Robins CEO at Draft Kings Starting a Company Play How do I evaluate my board? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play Part 2: How do I say no to a board member? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play How do I manage my board? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play Part 2: Why would I join a CEO group? Gail Goodman Fmr. CEO at Constant Contact Coaches & Leadership Training • Leadership Play Part 1: How do I hire for culture fit? Gail Goodman Fmr. CEO at Constant Contact Benefits • Hiring Play Part 1: How do I develop a winning business model? Gail Goodman Fmr. CEO at Constant Contact Tech • Budgeting & Planning Play What is your number one piece of advice for early stage founders? Gail Goodman Fmr. CEO at Constant Contact Starting a Company Play How do I create momentum in my deal? Dave Balter CEO at Flipside Crypto Tech • Fundraising Play How do I get the attention of the VCs? Dave Balter CEO at Flipside Crypto Tech • Fundraising Play Part 1: What should I expect from my relationship with my VC? Dave Balter CEO at Flipside Crypto Tech • Fundraising Play Should I take a meeting with an associate or principal instead of a partner at at VC ? Dave Balter CEO at Flipside Crypto Tech • Fundraising Play Part 1: How do I manage if multiple VCs are interested in my round? Dave Balter CEO at Flipside Crypto Tech • Fundraising Play Part 2: How do I hire for culture fit? Corey Thomas CEO at Rapid7 Benefits • Hiring Play How do I measure the effectivess of my senior leaders? Corey Thomas CEO at Rapid7 Leadership • Management Play Part 2: How can I get smarter about building an inclusive environment? Corey Thomas CEO at Rapid7 Diversity, Inclusion & Belonging • Leadership Play How do I talk to my employees about race? Corey Thomas CEO at Rapid7 Diversity, Inclusion & Belonging • Leadership Play Part 2: Should I stay in the CEO role? Corey Thomas CEO at Rapid7 Coaches & Leadership Training • Leadership Play Part 3: What is the role of a CEO? Corey Thomas CEO at Rapid7 Coaches & Leadership Training • Leadership Play Part 2: What do I talk to a CEO coach about? Corey Thomas CEO at Rapid7 Coaches & Leadership Training • Leadership Play What questions should I ask in an interview for a senior team member? Corey Thomas CEO at Rapid7 Leadership • Management Play How can I integrate mindfulness into my daily routine? Colin Raney CMO at PillPack Leadership • Mental Health & Mindfulness Play How do I create a mindfulness practice? Colin Raney CMO at PillPack Leadership • Mental Health & Mindfulness Play Part 1: How can I get smarter about building an inclusive environment? Cara Shortsleeve CEO at The Leadership Consortium Diversity, Inclusion & Belonging • Leadership Play How do I identify diverse pools of talent? Cara Shortsleeve CEO at The Leadership Consortium Diversity, Inclusion & Belonging • Leadership Play Part 1: Should I stay in the CEO role? Cara Shortsleeve CEO at The Leadership Consortium Coaches & Leadership Training • Leadership Play Part 2: What is the role of a CEO? Cara Shortsleeve CEO at The Leadership Consortium Coaches & Leadership Training • Leadership Play What is your number one piece of advice for early stage founders? Cara Shortsleeve CEO at The Leadership Consortium Starting a Company Play Part 1: How do I manage work-life balance as a founder? Steve Conine Co-Founder at Wayfair Leadership • Mental Health & Mindfulness Play How can I manage stress as a founder? Steve Conine Co-Founder at Wayfair Leadership • Mental Health & Mindfulness Play How do I know VCs will like my idea? Steve Conine Co-Founder at Wayfair Tech • Fundraising Play Part 1: How do I find a great idea? Steve Conine Co-Founder at Wayfair Starting a Company Play How do I know if my idea is any good? Steve Conine Co-Founder at Wayfair Starting a Company Play How do I learn to trust my management team to do their thing? Steve Conine Co-Founder at Wayfair Leadership • Management Play How can I learn to grow with my business? Steve Conine Co-Founder at Wayfair Starting a Company Play How do I manage criticism of my business from investors? Steve Conine Co-Founder at Wayfair Tech • Fundraising Play Should I include a clause about who has "final say" in my co-founder agreement? Steve Conine Co-Founder at Wayfair Leadership • Starting a Company Play What is your number one piece of advice for early stage founders? Sarah Hodges Partner at Pillar VC Leadership • Mental Health & Mindfulness Play Are there any alternatives to VC funding? Parker McKee Principal at Pillar Tech • Fundraising Play Which team members should be in the pitch meeting? Parker McKee Principal at Pillar Tech • Fundraising Play How much should each team member speak in a pitch meeting? Parker McKee Principal at Pillar Tech • Fundraising Play How much progress are VCs looking for in pre-seed and seed companies? Parker McKee Principal at Pillar Tech • Fundraising Play How big does my target market have to be to make my company VC backable? Parker McKee Principal at Pillar Tech • Fundraising Play Should I consider venture debt? Parker McKee Principal at Pillar Tech • Fundraising Play How do I know when I need to fire someone? Corey Thomas CEO at Rapid7 Leadership • Management Play What do I do if I have two equally valuable team members who can't get along? Corey Thomas CEO at Rapid7 Leadership • Management Play If I have to hire over someone, how do I manage that conversation? Russ Wilcox Partner at Pillar VC Benefits • Hiring Play How do I rescope someone's job? Russ Wilcox Partner at Pillar VC Leadership • Management Play What do you do if an employee is abusive to co-workers, vendors or customers? Corey Thomas CEO at Rapid7 Leadership • Management Play Part 1: How do I empower my senior leadership team members? Cara Shortsleeve CEO at The Leadership Consortium Leadership • Management Play Part 2: How do I create a positive company culture? Steve Conine Co-Founder at Wayfair Leadership • Management Play What do I do if my team isn't executing well? Corey Thomas CEO at Rapid7 Leadership • Management Play How do I know if I have the right team to help build my company? Corey Thomas CEO at Rapid7 Leadership • Management Play Part 1: How do I hire senior leadership team members? Corey Thomas CEO at Rapid7 Benefits • Hiring Play How much ownership do investors expect? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play How long should the funding from my seed round last? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play Part 1: How much should I aim to raise in my seed round? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play What should I say when asked about valuation? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play How are valuations determined? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play Is there a minimum valuation that gets VCs excited? Russ Wilcox Partner at Pillar VC Tech • Fundraising Play Part 1: Should I optimize for the highest valuation for my company? Dave Balter CEO at Flipside Crypto Tech • Fundraising Play Part 1: How do I know when it's not working? Dave Balter CEO at Flipside Crypto Starting a Company • Strategy & Operations Play Part 1: Why would I join a CEO group? Dave Balter CEO at Flipside Crypto Coaches & Leadership Training • Leadership Play Part 1: What is the role of a CEO? Chris Savage CEO at Wistia Coaches & Leadership Training • Leadership Play How do I know my idea is right for VC funding? Parker McKee Principal at Pillar Tech • Fundraising Play When should I start working with a CEO coach? Dave Balter CEO at Flipside Crypto Coaches & Leadership Training • Leadership Play How long does it take to get a patent? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play How much does it cost to get a patent? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play What is the success rate for getting patents? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play How many patents do I need? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play How many startups get patents? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play Will patents completely protect me from competitors? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play If I can't patent my technology, will it still be attractive to VCs? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play Do I need a patent? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play Is my tech defensible? Does it matter? Russ Wilcox Partner at Pillar VC Legal • Starting a Company Play How do board dynamics change over time? Amy Villeneuve Fmr. COO and President at Amazon Robotics Advisors & Board of Directors • Leadership Play Part 1: How do I effectively run a board meeting? Amy Villeneuve Fmr. COO and President at Amazon Robotics Advisors & Board of Directors • Leadership Play How can I create a culture on my board? Amy Villeneuve Fmr. COO and President at Amazon Robotics Advisors & Board of Directors • Leadership Play When should I create a board? Amy Villeneuve Fmr. COO and President at Amazon Robotics Advisors & Board of Directors • Leadership Play Part 2: How do I effectively run a board meeting? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play What do I need to ask for board approval on? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play Part 1: How do I say no to a board member? Steve Kokinos CEO at Algorand Advisors & Board of Directors • Leadership Play How do I prioritize diversity on my board? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play Part 1: How often should my board meet? Emily Green Independent Board Director & Advisor Advisors & Board of Directors • Leadership Play At what point should I sign a founders agreement with my co-founder? Russ Wilcox Partner at Pillar VC Starting a Company Play How much equity should I give a potential co-founder who is part time until I raise a round? Russ Wilcox Partner at Pillar VC Starting a Company Play How much equity should I give my professor? Russ Wilcox Partner at Pillar VC Starting a Company Play How do we fairly divide our equity? Russ Wilcox Partner at Pillar VC Starting a Company Play How many co-founders should I have? Russ Wilcox Partner at Pillar VC Starting a Company Play Part 1: How do I know my co-founder is the one? Dave Balter CEO at Flipside Crypto Starting a Company Play Part 2: How do I know my co-founder is the one? Steve Conine Co-Founder at Wayfair Starting a Company Play Part 2: Which early conversations should I have with my co-founder? Steve Conine Co-Founder at Wayfair Starting a Company Play My relationship with my co-founder isn't working out, what should I do? Dave Balter CEO at Flipside Crypto Starting a Company Play Should I split equity 50-50 with my co-founder? Dave Balter CEO at Flipside Crypto Starting a Company Play How do I handle tough conversations with my co-founder? Steve Kokinos CEO at Algorand Starting a Company Play Part 2: How do I decide on co-founder roles and responsibilities? Dave Balter CEO at Flipside Crypto Starting a Company Play Part 1: What should I consider when starting a company with a professor? Cara Shortsleeve CEO at The Leadership Consortium Starting a Company Play Part 1: Which early conversations should I have with my co-founder? Steve Kokinos CEO at Algorand Starting a Company Play Part 1: How do I find a co-founder? Steve Conine Co-Founder at Wayfair Starting a Company Play Do I need a co-founder? Dave Balter CEO at Flipside Crypto Starting a Company Starting a Company View all Starting a Company audios » Play How frequently should I get audits? David Schwed COO at Halborn Crypto/Web3 • Starting a Company Play How should I think about audits vs bounty programs? David Schwed COO at Halborn Crypto/Web3 • Starting a Company Play If I can’t afford an audit, should I still go live with my project? David Schwed COO at Halborn Crypto/Web3 • Starting a Company Play Should I use another distribution method for my token than selling it? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Fundraising Play What should my project avoid doing to get in trouble with the SEC? Andrew Bull Founding Partner at Bull Blockchain Law Crypto/Web3 • Legal Play Is it advantageous to launch a protocol out of a foreign country? 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