Part 2: Should I optimize for the highest valuation for my company?

Russ Wilcox Partner at Pillar VC

Russ Wilcox, Partner at Pillar VC, thinks it’s a mistake to grade yourself based on how high you can drive the valuation. The only valuation that actually counts is your exit and not the ones in between. If you raise your valuation very high, you will be expected to continue that trajectory and have created an even higher bar for yourself for the next round. You want the highest appropriate valuation for your company.